#abstractpainting

Marketing dictates that, like it or not, categorisation is essential. If you want people to find your work, it needs a label - a hashtag. That’s the game, and if you’re hoping to build an audience, you have to play it. My hashtags are #abstractpainting and #abstractart. But the irony is, I don’t see what I create as truly abstract. “Abstraction” implies something intangible, something without form. Like a concept or an ideal. My paintings, on the other hand, are entirely tangible; they have weight, texture, even a scent when the paint is still fresh. We can pick them up, put them on a wall, study the layers and textures, see the light reflecting on the surface.

Sure, the ideas and motivations behind my work might be abstract, rooted in concepts that live in the mind. But the finished piece? Far from it—it’s a physical object, real and right there in front of us. Unfortunately, #physicalartwork doesn’t quite have the same draw as #abstractart.

So here we are, tagging our work to fit a system that doesn’t fully capture what we do, but at least gets it out there and seen, albeit in digital form on someone's phone.

Everything At Once #1 by Vincent Driscoll

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